SFBC
Animation for a Fundraiser
South Florida Bible College was in need of another informative video. This time, it was a call to action to help them fund their new building. The goal was to create a video that appealed to our logical and emotional senses in a fun and engaging way.
The average attention span for an online video is 60 seconds. The challenge here was to visually portray all the facts, as well deliver an impactful message in one minute or less. This was achieved through simplifying the information with clear and concise graphics, as well as creating a diverse cast of characters that anyone can relate to. Because the video was so fast-paced, the long outro is designed to allow your mind to process all the information you have just taken in, with the call to action displayed clearly on the screen.
The storyboard was crucial in developing and bringing this video to life to make sure all the details were captured from start to finish.