MR. SHRIMP
Art Production & Illustration
As a part of JASTOR Brand Imageneers, under the creative direction of brand visionary, Jason Torres, I assisted with the production, illustration, creative copy and brand book design for the rebranding of Mr. Shrimp, a Cajun Seafood restaurant located in South Florida.
Mr. Shrimp has been a local favorite since open it's doors in Belle Glade twenty years ago. Our team felt the importance of developing an icon that portrays the brand legacy in a fresh, approachable way. The Creative Director and I utilized the Fibonacci Sequence to create an icon that appealed to the collective consciousness of appealing shapes.
Strong visuals need strong creative copy. The tagline "the Flavor You Crave from Bayou to Glades" communicates the connection between Louisiana and Florida that this cuisine offers, in a succinct and catchy way.
After developing the brand voice, we hit the ground running in applying it to all touchpoint including packaging, menus, advertising and collateral for the restaurant.
Social Media engagement is a key strategy that will make Mr. Shrimp the go-to lunch spot in Palm Beach County.
In addition to assisting with producing artwork and illustrations at JASTOR, I also had the privilege of developing Brandbooks that specify the brand guidelines and overall style of the brand:
