Taula
Art Production & Illustration
As a part of JASTOR Brand Imageneers, under the creative direction of brand visionary, Jason Torres, I assisted with the production, illustration, creative copy and brand book design for Taula, a fast-casual Mediterranean Restaurant.
Since Taula's ingredients are so fresh and high-quality, the icons to describe them had to be unique to them, so each icon was hand-drawn and then vectorized.
Protein: Doner Chicken, Beef//Lamb Shwarma, Za'tar Eggplant
Mediterranean sides:
Lastly, sauce it up with their house-made sauces!
Another important aspect was the illustrations that would be featured in Taula's branding implementations along with the creative copy and voice for the brand. Each hand-drawn illustration is of animals or flowers native to different countries in the Mediterranean.
All of these elements work together to deliver a brand that is as magical as it is flavorful.
