Ke pizza
Art Production & Illustration
As a part of JASTOR Brand Imageneers, under the creative direction of brand visionary Jason Torres, I assisted with the production, illustration, creative copy and brand book design for Ke Pizza. Here are some samples of some of the work I had a hand in:
Ke Pizza is an Al Taglio Roman Pizza concept. The challenge with this concept was differentiating Ke Pizza from other pizzerias. Since they cut their pizza by the slice using scissors, the Creative Director and I worked on developing the perfect icon that could work with the main logotype, as a stand alone icon, and pattern.
Final Icon
Rough Icon Sketches
Another solution we developed as a team was to utilize urban Roman culture with slang and hand gestures that are unique to that region.
We also developed icons for ingredients that were hand-drawn and later vectorized:
The illustrations were kept simple in order to ensure versatility when being reproduced in different sizes and mediums like digital, print, and advertisements.
In addition to the copy and production art for digital and print, I also assisted in the art direction for social media. We utilized all the icons, patterns, and image-making I helped develop with our team.
Facebook Sample Post
Instagram Layout
And last but not least, a sneak peak into Ke Pizza's brandbook:
