The goal of the Ozti Boot & Shoelace project was to design a packaging that is as functional as it is aesthetically appealing. The hexagonal shape allows for the package to fit nicely into someone's hand. The colors and illustrations correspond to the different terrains the shoelaces are designed for. The packaging exposes the shoelaces which allows for the consumer to feel the product before purchasing, and it doubles as a shoelace dispenser that spins as you pull the shoelaces out.
